Corporate Sponsorship FAQs
FAQs
Contributing to the arts is wonderful for our society but what does my
company receive in exchange?
A number of opportunities for enhancing its brand profile and public image
through association with world class culture events. The Pharos Arts
Foundation follows a carefully implemented publicity strategy for all of its
events.
What does publicity material consist of?
Publicity material includes print advertisements, radio and TV commercials,
press releases and features to all leading Cyprus and European newspapers
and magazines, promotional flyers, banners, billboards, tickets and
invitations, as well as the Foundation's electronic newsletter.
Some details about the publicity scheme accompanying each event...
Each concert/recital is accompanied by:
-Quality-colour, A5, Leaflets (5.000 for concerts and recitals and 10.000
for large-scale events, such
as Festivals). For large-scale events leaflets are also distributed abroad.
-TV Advertisement for CyBC (RIK1 in Greek and RIK2 in English) running for
three days prior to the event on prime-time.
-Radio Advertisement for all CyBC radio stations running continuously for
five days prior to the event.
-Print Advertisements for Politis (in Greek) and Cyprus Mail (in English).
Depending on the event print advertisements run from 3 to 12 days prior to
the event.
-Press-releases to all Cyprus newspapers and magazines.
-Special Articles and Interviews in leading Cyprus newspapers.
-The multi-page, quality-colour, A4, Programme Booklet serves as a strong
publicity tool both for the
Foundation and its sponsors. Approximately 70% of the audience buy the
concert booklet. Remaining
stock is distributed for free in Cyprus and abroad.
Festivals and larger-scale events are furthermore accompanied by:
-Banners set at various points in Cyprus.
-Billboards at various points in Nicosia and on the Nicosia-Limassol-Paphos
motorway for two
weeks prior to the event.
-Special Features and Advertisements in international media such as Euronews
and BBC. This
applies to all large-scale events.
-Newsletter to the Foundation's mailing list (over 2.000 addresses)
Other Publicity Tools:
- Acknowledgement of sponsors on the website of Pharos Arts
Foundation
(www.pharosartsfoundation.org) which is linked to various media
organizations and corporates.
- All printed tickets for events include corporate supporters' logos.
- The semi-yearly Pharos Insight magazine which is sold throughout the year
at all Pharos events.
How many events does the Pharos Arts Foundation organise every year?
No less than 30 events in Cyprus and abroad.
So you don't only target Cyprus audiences?
No. We target internationally. Inviting some of the world's leading artists
, musicians and intellectuals to Cyprus, the Pharos Arts Foundation enables
cultural tourism to grow. In addition, Pharos organises a number of concerts
abroad in venues such as London's Wigmore Hall and the Tchaikovsky
Conservatory in Moscow.
What if my company's clientèle or target group are not classical
music listeners?
The Pharos Arts Foundation aims variety as well as quality. From intimate
chamber concerts to striking orchestral concerts, from jazz music to
exciting Capoeira dance shows, from visual art exhibitions to lectures,
seminars and screenings of rare films and documentaries, the Pharos Arts
Foundation has something to offer for every taste.
Where are the Pharos Arts Foundation's events usually held?
The majority of our events are held in The Shoe Factory, situated in the old
part of Nicosia, near the buffer zone. The Pharos Arts Foundation aims to
revitalize this beautiful and historic section of the capital city by
attracting a wide and diversified audience. Concerts at The Shoe Factory are
characterized by a unique feeling of intimacy: a venue situated in the 'run
down' part of Nicosia that offers the audience the unique opportunity to sit
within an amazing proximity to world famous artists and experience
performances in a venue, quite frankly, like no other.
The Olive Grove in Delikipos is a world-class, open-air concert venue, which
aims to deliver quality concerts in a relaxed and alternative way so that
intimacy is developed between the artists and the audience. The venue is
surrounded by the idyllic forest of Delikipos and is adorned with wooden
decks, shallow pools of water, zen landscaping and a uniquely atmospheric
lighting. The audience can relax on the chairs, blankets and pillows with a
glass of wine. Our vision is to make music and art less intimidating for our
audience without compromising quality and vision.
The International Pharos Chamber Music Festival is held in The Royal Manor
House in Kouklia, Palaipaphos. This is one of the finest surviving monuments
of Frankish architecture on the island and an unparalleled venue for
intimate chamber music performances. The building also houses an
archaeological museum, which records the rich history of human activity in
the region from about 2800 BC to the present day. The Royal Manor House,
which is part of the Cyprus Tourism Organisation's 'Aphrodite's Cultural
Route', is also a UNESCO World Heritage site. Palaipaphos, or Old Paphos,
was a city-kingdom of Cyprus and one of the most celebrated pilgrimage
centres of the ancient Greek world. It was the site of a famous sanctuary of
Aphrodite, the oldest remains of which date back to the 12th century BC.
Is my company's donation tax-deductible?
Contributions are fully tax deductible under Cyprus law. All contributions
can be deduced in their entirety from the supporter's annual income tax. The
Pharos Arts Foundation is a Cyprus registered charitable Pharos Arts
Foundation registered with the Supreme Court of Cyprus by Deed No 91
deposited in the Supreme Court.
Can my company sponsor specific events?
Yes. We would be delighted to discuss your ideas.
Can my company donate in kind?
Yes. Sponsorship in kind offers an opportunity to advertise and increase
awareness of your product in a very effective way. Contributions in kind of
services or materials are recognised as the equivalent of their monetary
value and are acknowledged in the same fashion as other contributions.
There are hundreds of charity foundations and non-profit
organisations to contribute to. Why should I choose the Pharos Art
Foundation?
The Pharos Arts Foundation is established since 1998. If arts, education and
cultural growth is the cause you want to contribute to, the Pharos Arts
Foundation is certainly the best way to go. Not only will your company
contribute to the flourishing of cultural life in Cyprus and the cultural
education of its youth, but it will also receive a number of corporate
benefits. For as little as EUR2,000.00, your company's brand profile and
public image will be significantly promoted.
Is there a way I can evaluate the Pharos Arts Foundation's
distribution of funds and finances?
You can receive all information about the Pharos Arts Foundation's income
sources, administrative costs and fund-raising sources by taking a look at
the Foundation's annual report. Please contact our offices for a copy of the
annual report.
